Category Archives: Web/Tech

Lone Ranger: Never Take Off The Mask

Columbia Pictures is releasing the movie version of “Lone Ranger” in 2013 with the tag line of “Never Take Off the Mask.” Its pre-release publicity is timely as an example for both marketing executives and top management to understand the … Continue reading

Posted in Brand, Innovation, Leadership, Management Practices, Recent Events, Web/Tech | 1 Comment

The 7 Laws of Social Media

There has been an enormous amount written these days about social media. I was reading a LinkedIn string from a group I belong to and saw The 7 Laws of Social Media by Colin Netting, partner at In Sync Marketing … Continue reading

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Jumping Cows

Executives in middle-market companies we work with frequently model marketing, sales and even operating processes used by larger companies. More often than not, results do not meet expectations. My observation is because the solutions chosen do not suit the company’s … Continue reading

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Changing Places

I recently received a link to a Corning Glass UTube video. The clip illustrates how people seamlessly share information and touch each other through technology, at the leading edge today and cutting edge tomorrow. From a brand development and marketing … Continue reading

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Compelling Advertising and the Technology Trap

A recent Subaru ad clearly demonstrates the power of targeted, emotional selling. The ad features a dad giving his car keys to his young daughter on her first solo drive; it is simple, interruptive and relevant, which makes it memorable … Continue reading

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Double Blind Technology Trap

Business publications are by and large optimistic about the contribution of emerging technologies to growing healthier companies, work environments and even countries. For example, McKinsey Quarterly published a stimulating discussion of how advancing technologies are changing business models from linear … Continue reading

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