Category Archives: Recent Events

In Coming! Crisis in the Oval (or Corner) Office

The headlines from Washington are filled with reports of multiple investigations of government agencies, from the State Department due to the Benghazi attack and Justice for the seizure of AP reporters’ phone logs to allegations the IRS targeted selected organizations. … Continue reading

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Republican Head, Democratic Heart, and Bad Law

My spouse aptly characterizes me as having a Republican head and Democratic heart; she means that I think analytically but can let my compassion for those less fortunate than us govern my decision-making (consider me a centrist).  But a recent measure introduced … Continue reading

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Lone Ranger: Never Take Off The Mask

Columbia Pictures is releasing the movie version of “Lone Ranger” in 2013 with the tag line of “Never Take Off the Mask.” Its pre-release publicity is timely as an example for both marketing executives and top management to understand the … Continue reading

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Is Fear of Failure a Formula for Success? Ask Sara Blakely!

Ms. Blakely is the founder of Spanx. Many of us (especially men) may wonder what Spanx is. On the surface the company created the new “shapewear” undergarment category that Sara pioneered. She is also the hottest ticket on the media circuit. … Continue reading

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Jumping Cows

Executives in middle-market companies we work with frequently model marketing, sales and even operating processes used by larger companies. More often than not, results do not meet expectations. My observation is because the solutions chosen do not suit the company’s … Continue reading

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“Call me Ishmael.” Thoughts about Logos and Brand Marketing

Herman Melville’s Moby Dick opens with one of the most famous lines in American literature, “Call me Ishmael.” The novel is also the inspiration for the logo of Howard Schultz’s Starbucks coffee empire. The siren acknowledges both the seafaring nature … Continue reading

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Vision Without Action is a Daydream. Action Without Vision is a Nightmare.

Over the last several weeks executives from both Fortune 500 and mid-market companies, in talking about limits to top performance, said the big barrier to their personal and team success was not understanding where their company was going or what … Continue reading

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I Hate My BlackBerry (Droid, I Phone…) or Am I an Instrument of Efficiency

I’ve  just  finished  watching  a  commercial  for  a  new  Droid  phone  (you  can  put  another  name  in  its  place).   Am  I  to  believe  I  can  be  more  efficient  and  more  effective  by  answering  emails  IN  THE  MIDDLE  OF  A  MEETING? … Continue reading

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Oak & Apple: First Seed

Oak & Apple Partners, LLC was founded in the belief that with determination and knowledge, business owners and stakeholders can create a tomorrow that delivers a more prosperous and healthy company. We believe that making money and making the world … Continue reading

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