Category Archives: Brand

The Price is Right

In response to my Partner Ken and his post “Raising Prices – Are You Nuts?” I think he’s not certifiable but may be pushing the envelope. The topic of pricing is one of the least quantifiable functions management deals with … Continue reading

Posted in Brand, Financial Management, Leadership, Management Practices | Tagged , , | 2 Comments

When the Decision is Made for You

My Oak & Apple partner Cal put up a post titled “Hat Trick” not too long ago about an unsatisfying experience at a lululemon store, highlighting how an absence of customer focus led him to decide to stop doing business … Continue reading

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Hat Trick

Do you find yourself analyzing businesses you deal with as both a customer and a senior manager of your company? I do, and recently what started as a routine shopping trip became a lesson that company presidents need to remember … Continue reading

Posted in Brand, Leadership, Management Practices, Performance & Profitability | Tagged , | 2 Comments

Brand Crazy

People familiar with Oak & Apple know we emphasize the importance of developing a thorough brand strategy for companies and their sibling product lines. The basis for placing so heavy a burden on having a well defined brand strategy is … Continue reading

Posted in Brand, Communications, Leadership, Management Practices | Tagged , , , | 1 Comment

Lone Ranger: Never Take Off The Mask

Columbia Pictures is releasing the movie version of “Lone Ranger” in 2013 with the tag line of “Never Take Off the Mask.” Its pre-release publicity is timely as an example for both marketing executives and top management to understand the … Continue reading

Posted in Brand, Innovation, Leadership, Management Practices, Recent Events, Web/Tech | 1 Comment

Is Fear of Failure a Formula for Success? Ask Sara Blakely!

Ms. Blakely is the founder of Spanx. Many of us (especially men) may wonder what Spanx is. On the surface the company created the new “shapewear” undergarment category that Sara pioneered. She is also the hottest ticket on the media circuit. … Continue reading

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The 7 Laws of Social Media

There has been an enormous amount written these days about social media. I was reading a LinkedIn string from a group I belong to and saw The 7 Laws of Social Media by Colin Netting, partner at In Sync Marketing … Continue reading

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The Emperor’s Wearing the Wrong Clothes

The jacket lining of a grey-pinstripe suit I purchased 16 months ago at Bloomingdale’s had worn very badly.  Having used the suit less than two dozen times, I was surprised at its poor quality.   I took the jacket and my … Continue reading

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Finding Courage

People don’t follow titles, they follow courage. In a society with as much dourness as there is today, I attribute this condition to a lack of courage in decisions being made in both public and private institutions. This is causing … Continue reading

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Jumping Cows

Executives in middle-market companies we work with frequently model marketing, sales and even operating processes used by larger companies. More often than not, results do not meet expectations. My observation is because the solutions chosen do not suit the company’s … Continue reading

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