I recently received a link to a Corning Glass UTube video. The clip illustrates how people seamlessly share information and touch each other through technology, at the leading edge today and cutting edge tomorrow.
From a brand development and marketing standpoint, I see this technology enabling companies to get closer to their customers, almost sharing time, feeling and thought. Simply put, the technology seemed to make the Internet and machines more human.
Our technology alliance partner, Eric Korb, sees technology differently. Eric is a thought leader in technology venture development and deployment, so his comments caused me to step back and rethink my views. Here’s Eric’s comment:
“Viewing it (the video) from a technology perspective, I can’t help but get excited about the possibilities. However, once I “come back to earth,” it does give me quite a bit to be concerned about; that being how technology continues to invade our personal spaces like the bedroom, bathroom and kitchen, all of which are traditional gathering spaces for family and private time.
Furthermore, the use of glass as an interface to technology, although elegant, distances us further from our human senses. That lack of “touch” feedback, I believe will contribute to our future generations’ decline in natural human interaction. The cell phone, or should I call it the “TXT phone,” has reduced human emotion to bunch of abbreviations, symbols and text. As demonstrated by the lack of physical keys on mobile phones, I believe these devices and those shown in the video are reducing our human need for tactile feedback. Even though some virtual keyboards have a buzz feedback mechanism, we often turn this off since it kills our battery — remember, we need those extra power cycles for watching videos from people we don’t even know on YouTube. It interesting to see how they would incorporate feedback in the devices shown in the video, or perhaps that is no longer a concern, which is a concern for me.
So, although I’m excited by the future of technology and how it will affect our lives, I also have some concerns on what effects it may have on our human nature, interpersonal skills and how it may ultimately lead a more solitary lifestyle.”
We’ve changed places.
Please share thoughts, but I think Eric has the better of this.